It's
You know that feeling when technology fights you instead of helping you? Whether it's a website, app, or any digital experience that leaves you frustrated. I'm on a mission to stop that. 5+ years in creative strategy taught me how to grab attention, but UX taught me something better, how to actually help people get stuff done.
The good, the bad, and the 'wait, users do what?!' moments. These case studies show my actual design process, mistakes, pivots, and breakthroughs included.
